The Age-friendly Business Award scheme rewards local businesses going above and beyond for older customers and who foster a positive view of ageing. The award is open to businesses and services in East Lindsey operational for at least 6 months and who meet set criteria in the following categories:
- Customer Comfort
- Marketing and Communications
- Staff Training and Attitude
Local businesses are important to older people, which is why we are working with businesses to raise awareness and encourage use of Age-friendly Businesses.
Likewise older people make up a significant proportion of the population and are an important part of our economy – 26% of East Lindsey residents being over age 65.
Age-friendly Business status also speaks volumes when attracting customers visiting the area. A report by the Greater Lincolnshire LEP revealed that the highest proportion of visitors were age 55 – 64 years.
The award process includes an assessment conducted via discussion with the business manager/owner and a mystery shop to validate the assessment findings.
Businesses achieving Age-friendly status receive an award and window sticker to help customer’s identify them as Age-friendly and advertising on the T.E.D. website with direct links to the businesses own website.
T.E.D. – Ageing Better in East Lindsey is part of the National Lottery funded Ageing Better programme set up by the Big Lottery Fund, the largest funder of community activity in the UK. Ageing Better aims to develop creative ways for older people to be actively involved in their local communities, helping to combat social isolation and loneliness. It is one of five major programmes set up by the Big Lottery Fund to test and learn from new approaches to designing services which aim to make people’s lives healthier and happier. www.tedineastlindsey.co.uk.
The T.E.D. programme is managed by Community Lincs a charity, based in Sleaford, which works throughout Lincolnshire to make a positive difference to the lives of individuals and communities in the region www.communitylincs.com
Presentations have been made this month include:
- Lincolnshire Co-operative Roman Bank Skegness
- B&G Solicitors Louth
- The Crispy Biscuit Louth
- Wilkin Chapman Solicitors Alford
- Crofts Estate Agents Louth
- Hodgkinsons Solicitors Skegness
- Barclays Bank PLC Skegness
- Rachels Café Hagworthingham
- SO Festival 2018
- Nationwide Building Society Skegness
- Lovelle Estate Agency Alford
“This is a great opportunity to demonstraste businesses that consider older people in their business approaches. The T.E.D. Age-friendly Business award is proof that these businesses are thinking about older people in their business approach” said Guy Dewsbury the T.E.D. Programme Manager.