Do you want to be known in your local area as ‘Age friendly’ and be recognised for providing an excellent service and environment for older customers?
Or do you use a local business that provides outstanding service and want to let others know?
The TED Age-friendly Business Award gives customers the confidence to know that businesses meet a range of criteria, from a clutter free environment to excellent customer service.
To register or nominate a business for assessment contact the TED Age-friendly Business Officer, Elaine Croker or Jane Adams:
Phone: 01529 301970
Email: or

How The Age-friendly Business Award Works

  1. The TED Age-friendly Business Officer will discuss the criteria for achieving the Award with the Business.
  2. When the Business feels they are ready they will register for the assessment.
  3. A Volunteer mystery shopper will visit the Business to gather evidence for the Award criteria.
  4. The TED Age-friendly Business Officer will discuss their findings with the business and collect any additional information that is needed.
  5. All evidence will be submitted to the TED Project Manager for objective assessment.
  6. The Business will be informed of the result and given feedback.
  7. Successful Businesses will receive the TED Age-friendly Business certificate and window sticker.
  8. Ongoing mystery shops will ensure that the Award standards are maintained.

The Award criteria include:

  • Customer Comfort
  • Clear Marketing and Communications
  • Staff Training and Attitude
  • Accessibility

Benefits Of Being Involved

By participating in our ‘Age-friendly’ Business accreditation you can stand out in your area and let your local community know that you value older people and want to help foster a positive view of ageing.

Congratulations go to the Businesses below who have been successful in achieving our Age-friendly Business Award:



Chapel St Leonards:

Donington on Bain:






  • Franklin Hall
  • G&S Oliver Garage


East Lindsey: